DEMAND 5 - XBOX ONE
role: UX DESIGNER | 2013 (2 MONTHS)
THE BRIEF
Preserve the experience of the current family of Demand 5 apps within the new XBox One ecosphere. The app was scheduled to be released on the XBox One launch date in November 2013, there were tight time constraints on this project and it needed to be completed within 6-8 weeks.
MY ROLE
Xbox One had very strict guidelines, with limited patterns to ensure consistency across all XBox One apps. The challenge was to highlight and up-sell Demand 5 content, whilst adhering to the guidelines in order for it to be approved. The core principles for the experience were: content comes first, don’t overwhelm the user, get me to the most recent content, and a low barrier to entry.
INTERACTION MODEL DEVELOPMENT
I established which XBox templates to implement by reviewing the guidelines, ensuring that the patterns selected were in-line with the core experience principles. The main sections of the app were Home, Catalogue, Show, Episode and End of Playback. The Home page was designed to promote 5 On Demand content, whilst providing easy access to the user’s favourite content. There were also consideration on how gestures and voice operated interactions could be used with the interface, both of which were supported on XBox. Once the experience designs were signed off by the client, I created specification guidelines for the in-agency development team and worked with them during the build. The visual designs were completed by the agency visual team.
THE OUTCOME
With a very tight timeline, we managed to deliver an app that was intuitive, easy to use and put the Channel 5 content in the forefront of the experience - all in time for the launch of Xbox One.
CREDITS
Visual Design: Jimi Rowe, Dimple Gohil